This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
You will need to choose the languages and programming solution according to the web applications and the demands of the consumers. To create visual template web forms, you should use ASPX in the visual studio. You will have to route each incoming form templates and manage them for each page you are working on.