This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
Placing content is relatively a complex job than anything else. Without an expert coder, it becomes impossible to finish the visual projects. When you are thinking about your own business, you should always be specific and professional. So, you should pick up the professional templates to work on and create web form templates exclusively. If you are going short with your budget, consider modifying an existing template hiring an expert coder for a short time.