First and foremost thing is learning about your equipments and available resources. You will need to make sure that you have someone whom you can use for optimizing the web form. You must prefer a common programming language while creating online form templates. You should consider all the available options first and then pick up the best one among them. You should always remember, the best are also the commonest ones as well. So use those software or programming language that are common or there are experts around you who can help.
The next step you should work on is adding the elements. Now its possible to add images, captchas or even videos in a form. So your web form templates are free to be designed. You can do whatever you like with them. You must follow some professional looking web form templates to create a good one. Most surprisingly, creating these templates don't take a lot of time. Just a few clicks and you can get an instant template from word.