Customers _ Letters and forms should be available for all aspects of managing customers. Welcome letters, thank_you letters, letters updating clients on any changes to your service or letters to thank customers for referring business to you all contribute to good customer relations.
First and foremost thing is learning about your equipments and available resources. You will need to make sure that you have someone whom you can use for optimizing the web form. You must prefer a common programming language while creating online form templates. You should consider all the available options first and then pick up the best one among them. You should always remember, the best are also the commonest ones as well. So use those software or programming language that are common or there are experts around you who can help.