This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
First and foremost thing is learning about your equipments and available resources. You will need to make sure that you have someone whom you can use for optimizing the web form. You must prefer a common programming language while creating online form templates. You should consider all the available options first and then pick up the best one among them. You should always remember, the best are also the commonest ones as well. So use those software or programming language that are common or there are experts around you who can help.