This is nothing different from a document file, but you can work on it to publish on web directly as a web form template. This one is the latest feature of word. You have several integrated programs to improvise your templates in terms of visual appearance. You also have the option to work with the add_ons in MS word. If you work wisely, you can bring out a professional template all by yourself.
The next step you should work on is adding the elements. Now its possible to add images, captchas or even videos in a form. So your web form templates are free to be designed. You can do whatever you like with them. You must follow some professional looking web form templates to create a good one. Most surprisingly, creating these templates don't take a lot of time. Just a few clicks and you can get an instant template from word.