First and foremost thing is learning about your equipments and available resources. You will need to make sure that you have someone whom you can use for optimizing the web form. You must prefer a common programming language while creating online form templates. You should consider all the available options first and then pick up the best one among them. You should always remember, the best are also the commonest ones as well. So use those software or programming language that are common or there are experts around you who can help.
Placing content is relatively a complex job than anything else. Without an expert coder, it becomes impossible to finish the visual projects. When you are thinking about your own business, you should always be specific and professional. So, you should pick up the professional templates to work on and create web form templates exclusively. If you are going short with your budget, consider modifying an existing template hiring an expert coder for a short time.