First and foremost thing is learning about your equipments and available resources. You will need to make sure that you have someone whom you can use for optimizing the web form. You must prefer a common programming language while creating online form templates. You should consider all the available options first and then pick up the best one among them. You should always remember, the best are also the commonest ones as well. So use those software or programming language that are common or there are experts around you who can help.
A few years back, most of the websites were static, simple HTML sites. Now the entire idea of online business has changed. Visual appearance has also become an important issue. For the marketers and site optimizers, the job has become difficult than ever. However, you can use all your resources to create attractive visual web form templates and you have some handy softwares to help you out in this.